Recently, I began to toy around (pun intended) with the idea of using my vintage and modern Star Wars toys to promote my brand. As part of that effort, I’m creating single panel images to create stories in support certain days of the year like New Year’s, Labor Day, Christmas and of course, today…
May 21, Meditation Day.
Using a newly acquired tripod, some river stones from our garden and a few volunteers from my Black Series collection, I sought to capture a picture that would tell a story in single shot. I can report that the mission was a success.
Next, using my rudimentary photo-editing skills (yes, I still use Microsoft Paint), I minimized and cropped the image to an appropriate size (1080 x 1350 pixels) before adding the content that would turn my image from a work of art to a digital marketing masterpiece. At the top of the image: a witty exchange between the two First Order Stormtroopers. At the bottom: NATIONAL MEDITATION DAY, the date (May 21, 2019) and my website.
I opened a new account on Twitter and my wife opened my new Instagram account. Combined with Facebook and LinkedIn, I was ready to begin my quest for complete and total control of social media. With everything ready, I went to bed, content that I was prepared for the new social media blitz I was about to unleash on an unsuspecting world.
But before I closed my eyes, there was this tiny nagging question in the back of my head: Did I double-check the date?
I pulled up the Google app on my phone, I typed in the words Meditation Day and hit search. To my utter and complete shock, the results presented to me were in direct conflict to the content added to my newly-created image.
You see, the problem is that there are TWO Meditation Days. May 21 is WORLD Meditation Day, while NATIONAL Meditation Day is May 31. I had the wrong day.
So this morning, I woke up extra early and added the content to the image all over again, this time titling it correctly: WORLD MEDITATION DAY.
This is the kind of mistake that can hurt the reputation for a business, especially if you’re a copywriter. We’re expected to know stuff, whether it’s spelling or grammar, the art of persuasion or fact-checking. But my near-mistake actually highlights one of the many benefits of working with a copywriter. We’re not satisfied with first drafts. We double-check our facts and sources. And we make sure our content is perfect before we release it into the world.
Don’t you wish you had that kind of faith in your own content? You can. All you have to do is contact me. I’m always ready to geek out over your business.
And speaking of May 21… 39 years ago today, Star Wars, Episode IV: The Empire Strikes Back was released in theatres around the world. It is considered by many as the best film of the Star Wars franchise and one of the best science fiction movies ever made.
Until the next time… May the Force be with you…