Even though Cider Jack Hard Cider was discontinued in 2009, their marketing campaign and advertising like the print ad below was fun and edgy. They weren’t afraid of taking chances. And since cider is stereotypically considered a lighter or less hardy adult beverage, implying that it’s good enough for you felony-challenged mom gives it an edge that connects with a “rougher” drinking crowd than would normally be expected.
To recreate this ad, no Star Wars toys or figures were needed. Just a little bit of Star Wars knowledge and some recreational time using Microsoft Paint. Since Luke never knew his mom, the closest substitute was poor Aunt Beru, who was famous for serving Blue Milk and for being incinerated by stormtroopers looking for those droids.
When you’re creating your marketing campaign, if you have the opportunity to have fun with your copy or content, do it. In fact, that’s been the point of recreating these famous and successful ads in the first place – to have fun.
So if you want a little edge or fun in your copy, I can help. Of course, I know how to write serious and to the point, too. Either way, you can drop me a line so we can geek out over your business together.
Until next time… May the Force be with you.