I was never any good at doing tricks on my skateboard.

I couldn’t even ride a wheelie on my bike. But luckily, I was good at other things like writing. And I had a lot of interest in things like Star Wars.

Today, I use the things that I’m good at and those things I have a passion for to market my business. They’re what set me apart.

They’re my brand… My X-Factor.

So find what you’re good at – what you’re passionate about – and use that to set yourself apart from your competition. It might just mean the difference between a prospect and a client.