And their sales get the high score!
Did you know that nearly 70% of Americans play some type of video game each day and there are 2.5 BILLION video game players around the world? With that type of audience, it’s no surprise that in 2018, the video game industry earned more than $119 billion in revenue.
How are they so successful?
Well, besides developing games with exceptional storytelling and graphics that almost look real, the industry has benefitted from a variety of great marketing opportunities – live streaming, sponsorships, product placement and the ever-present mobile gaming ads.