July 10, 2020… It’s National Kitten Day!

Beauty is in the eye of the beholder.

So is cuteness, for that matter.

And while you may think of your copy as cute as a kitten, if it doesn’t hit the mark with your audience, then it might as well be a snarling best ready to scare off your audience.

William Faulkner said in writing, you must kill all your darlings. That means that cute little line with no significance or functionality has to go if you want to improve your odds of converting and making that sale.

So cut the fluff and focus on the pain points and benefits and you’ll have your audience eating out of the palm of your hand.

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Content Creator, Star Wars Geek

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