Tattoos are one of the most extreme forms of self-expression.
They’re painful, expensive and for most of us, they’re permanent, too. They’re something to carry with us throughout our lives – which is great unless you get something you later regret.
In marketing, one of the worst things you can do is make something permanent. Needs change. Desires change. Tastes change. And you have to be ready to adapt, evolve and grow to meet them all.
In fact, the only thing that should remain permanent is your promise to deliver the best products and services you possibly can and to always do what is right by your customers, your team and yourself.
Though it might be painful and expensive, making a promise like that a permanent part of your marketing is always worth it.