July 29, 2020… It’s National Rain Day!

Life isn’t about waiting for the rain to stop. It’s about learning to dance in it.

Rainy days aren’t always a bad thing. While it can definitely force you to change your plans, how you respond to something negative determines your own personal outcome.

Consider Snowbird, a ski resort in Utah known for its difficult slopes. When a skier named Greg gave them a bad review for being “Too Advanced,” Snowbird flipped it around. They turned it and other single star reviews into their One Star ad campaign. Not only did it boost their market visibility, but it transformed their whole brand into “The most misunderstood ski resort in the world.”

That’s definitely learning to dance in the rain.

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Star Wars Geek

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