August 3, 2020… It’s National Watermelon Day!

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Star Wars Geek

Would you be willing to eat a square fruit?

In 1978, graphic designer Tomoyuki Ono invented the square watermelon to fit better in compact refrigerators and to be easier to cut. While created to be more convenient for consumers, due to the process used to create them, they’re inedible and very expensive.

However, instead of writing it off as a bad idea, the distributors took the cubic fruit in a new direction. They promoted the unique shape and the high cost of production as selling points to target wealthy and fashion-conscious consumers in metropolitan cities. The inedible fruit, which is now available in heart and pyramid shapes, has become an ornamental piece and status symbol in Japan and Germany.

Just goes to prove that you can sell anything if you can find the right niche.

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