October 14, 2020… It’s National Fossil Day!

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Star Wars Geek


Quite the dramatic opening line from Star Wars – Episode IX: The Rise of Skywalker, isn’t it? But yet, it’s often these “old fossils” that have so much to teach us.

Consider the wisdom and lessons of Dale Carnegie, Gary Halbert and, of course, David Ogilvy. Their words still carry such weight and have so much to teach us still to this day. No matter how far along we’ve come, we’re still driven by the same instincts, wants and desires that Carnegie, Halbert and Ogilvy taught us.

If you get a chance to read or study anything from those three or any number of more seasoned, professional marketers or copywriters, take advantage of it. The payoff is definitely worth the investment.

Until next time, may the Force be with you…

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