I grew up with National Geographic Magazine. Every month a new issue would make its way to our home where it would be perused until it was time to move it to the garage where we kept every issue for years. With each one, I learned more about the mysteries of the world and my place in it.
To be honest, it’s probably why I’m such a geek, obsessed with knowing a little bit about so many interesting places, animals and artifacts in the world.
While the stunning photograph on the cover is the hallmark of the magazine, the writing inside is nothing short of spectacular. They report on ancient fossil discoveries, modern social issues and futuristic technology, weaving weave them into a narrative that makes it all very human and relevant. It’s one of the ways I learned early on that you can make any information relevant if you know how to connect it to the reader.
It is considered one of the highest honors to be published in National Geographic as they accept nothing but the highest standards. One of these days, maybe I’ll give it a go and see if I’m good enough to be published.
But for now, I’m happy with being a copywriter that helps my clients tell their own human story.
Until next time, may the Force be with you.