Of course, it does. Why?
- Because online articles get 94% more views than those without.
- Because after three days, most people only retain 10% of the information they hear, but if paired with a relevant image that retention rate jumps to 65%.
- Because Twitter posts with images receive 150% more retweets than those without images.
So if you want to increase the number of organic shares and improve the potential for longer retention, you definitely need to add in some relevant imagery.
Until next time, may the Force be with you.