Preparing for Crisis

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Star Wars Geek

Last week, my home state of Texas was hit by a devastating winter storm that completely shut us down. Several members of my family and friends lost power, going for days without heat. If that wasn’t bad enough, they also had to contend with a lack of drinkable water and busted pipes.

By sheer luck and good fortune, my family and I were spared the difficulties experienced by most as we live very close to a hospital and lost neither power nor water. In fact, the only discomfort we faced was simply figuring out how to walk the dog under such extreme conditions and how to remove the compacted snow and ice from the driveway.

It’s moments like this that remind me how important it is to follow a simple philosophy in life:

Expect the best, but plan for the worst.

Handling a crisis is like walking your dog. You should always do your best to be in control of the situation and prepared for what could happen. The last thing you want is to be dragged down the street when your pup decides she needs to chase that rabbit.

To prepare for potential crises, follow these steps so you can walk the problem instead of letting the problem walk you.

  • Identify potential dangers
  • Create action plans based on different situations
  • Assign roles and responsibilities
  • Monitor social media
  • Respond quickly
  • Perform practice drills

I know there are some things you just can’t plan on – like Hell freezing over in Texas – but there are still plenty of things you can do to prepare your business for unexpected crises.

Until next time, may the Force be with you.

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Star Wars Geek

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