Did you know Dr. Seuss’ publisher once bet him $50 that he couldn’t write a children’s story with 50 unique words or less. Dr. Seuss accepted the challenge and a year later, he returned with a manuscript that included exactly 50 unique words and Green Eggs and Ham became one of the most famous children’s books of all time.
What’s more amazing is that out of the 50 words found in Green Eggs and Ham, all but one are single-syllable words. The one standout is the word ‘anywhere.’
Just like in children’s stories, in copywriting you don’t need an extensive vocabulary or complicated words to weave a compelling narrative. You just need a good story and an understanding of your audience to create copy that connects, engages and converts. By keeping it simple, you have the greatest chance of reaching the largest audience.
With the right words and no hint of scam, you’ll convince them to try your green eggs and ham. Or whatever it is you’re offering.
Until next time, may the Force be with you…