Besides the fact that he just looked really cool, I liked him because he was always prepared. No matter what challenges he faced, he always had a solution in the form of his skill, experience or technology.
As a copywriter, I look at the products and services offered by my clients a little differently than most people. They’re not just products and services to me. They’re solutions to problems faced by the audience. They solve challenges faced by customers.
When you start to realize this and start treating them as such, that’s when you gain a real superpower. It’s the ability to connect with your audience, offering them something that speaks to what they need.
Until next time, may the Force be with you…