About Me

Hey. My name is David C Justin and I’m a Geek.

It all began in 1977. My parents took me to see Star Wars for the first time. I don’t remember a lot about this early time in my life, but I do remember getting all the toys and re-enacting my favorite scenes from the movie. I was obsessed with Luke Skywalker, Han Solo and Princess Leia. Posters. Lunch boxes. Halloween costumes. Membership in the official Star Wars Fan Club. I couldn’t get enough.

David C Justin, The Copy Geek, Dallas CopywriterAs I got older, my interests branched out. Star Trek. Battlestar Galactica. Batman. Spider-Man. Dungeons & Dragons. G.I. Joe. He-Man. Transformers. Dragonlance. Forgotten Realms. If it was based in science fiction or fantasy, you better believe I was into it.

But being a geek wasn’t always easy when I was a kid.  I was overweight and socially awkward making me a target for all sorts of jokes and ridicule. The last thing I needed was one more thing for the other kids to make fun of. So I kept my nerdiness hidden, letting only the people I truly trusted in on my geeky obsessions.

Eventually, I decided I didn’t care what other people thought. I fully embraced my geekhood. That’s when a funny thing happened. I started connecting with people that shared my appreciation for lightsabers, x-wings and the Force. And those kids in school, the ones I knew would mock me if they ever found out how big of a nerd I really was? Turns out, a lot of them were closet geeks, too.

This experience made me realize something important. There are geeks everywhere. Music geeks. Food geeks. Sports geeks. Book geeks. Car geeks. Basically, there’s a lot of people out there that are experts and even more that are very enthusiastic about their passions and interests.

As a writer, I’ve used that understanding to get under the surface and determine what really connects my clients and their target audiences. It’s the commonalities, the same interests, needs and desires, that bond businesses and their customers together.

And my fanboy fixation has transcended from Yoda and Darth Vader to creating the kind of copy and content that defines your brand, amplifies your voice and sets you apart in a world filled with carbon-copy clones.

How I Got Started…

I started writing a personal blog several years ago about love, life and the trials and tribulations of a divorced father of twin daughters. One topic I wrote about was my high school reunion. I poured my heart into a thoughtful essay about the anxiety and trepidation I felt as it soon approached.

As it happened, one of my school peers was following my blog. He loved my writing style and wanted me to write for his new website development company. The pay was lousy and the gigs were infrequent but I didn’t care. I was just excited about putting that college degree to good use!

The Geeky Facts…

  • My wife, Amy, and I each brought two daughters to our blended family, so it’s five against one. The odds are worse if you count the dog and the gerbils. At least I get to bond with the fish. I’m pretty sure it’s male.
  • I strongly believe in the power of positive thought and I always look for the silver lining.
  • Every single one of the T-shirts in my closet has something to do with Star Wars, superheroes or some other sci-fi property.
  • I was a band geek and played trombone through college. I’m even a life member of Kappa Kappa Psi, National Honorary Band Fraternity. I served as chapter and district officer and was awarded the J. Lee Burke Student Achievement Award for leadership by the national council.
  • I’ve spent the last few years slowly building up my collection of vintage Star Wars action figures. It takes time when you only buy a handful a year. I’m about halfway through and I can’t wait to finally have them all.

Professionally Speaking…

David C Justin, The Copy Geek, Dallas CopywriterDavid C Justin specializes in site content, blogs, magazine articles and email campaigns. He’s completed projects for businesses of all size and industries, including everything from international corporations to local companies with less than 2 employees. His client list includes SUCCESS Partners, Samsung WLAN Enterprise, Theatro Labs and Gorilla Corporation.

His clients frequently compliment his ability to mimic their tone in writing or help them create an online voice that fits them perfectly. He also has the exceptional ability to take massive amounts of information, extracting the most important data points and organizing them into engaging content that is easy to follow.

In addition to his specialties, David also writes and edits user guides, white papers, video scripts, case studies, product descriptions, press releases and anything else his clients ask of him. Plus, he’s written an unpublished novel, several children’s stories and a handful of short stories. If it has words, he can write it.

He is the Copy Geek after all.

%d bloggers like this: