It all began in 1977. My parents took me to see Star Wars for the first time. I don’t remember a lot about this early time in my life, but I do remember getting all the toys and re-enacting my favorite scenes from the movie. I was obsessed with Luke Skywalker, Han Solo and Princess Leia. Posters. Lunch boxes. Halloween costumes. Membership in the official Star Wars Fan Club. I couldn’t get enough.
But being a geek wasn’t always easy when I was a kid. I was overweight and socially awkward making me a target for all sorts of jokes and ridicule. The last thing I needed was one more thing for the other kids to make fun of. So I kept my nerdiness hidden, letting only the people I truly trusted in on my geeky obsessions. Eventually, I decided I didn’t care what other people thought. I fully embraced my geekhood. That’s when a funny thing happened. I started connecting with people that shared my appreciation for lightsabers and the Force. And those kids in school, the ones I knew would mock me if they ever found out how big of a nerd I really was? Turns out, a lot of them were closet geeks, too.
This experience made me realize something important. There are geeks everywhere. Music geeks. Food geeks. Sports geeks. Book geeks. Car geeks. Basically, there’s a lot of people out there that are experts and even more that are very enthusiastic about their passions and interests.
As a writer, I’ve used that understanding to get under the surface and determine what really connects my clients and their target audiences. It’s the commonalities, the same interests, needs and desires, that bond businesses and their customers together. And my fanboy fixation has transcended from the Rebel Alliance and the Empire to creating the kind of copy and content that defines your brand, amplifies your voice and sets you apart in a world filled with carbon-copy clones.
I graduated with a degree in Public Relations and Journalism but I never really used it. Instead I went to work for a company I like to refer to as the Galactic Empire. It was a definitely a family affair. Every single person in my immediate family (mom, dad, sisters, sister-in-law, brother-in-law), plus an aunt, numerous cousins and a couple of fraternity brothers all worked for the Empire. But that work never gave me any sense of fulfillment.
I started writing a personal blog several years ago about love, life and the trials and tribulations of a divorced father of twin daughters. One topic I wrote about was my high school reunion. I poured my heart into a thoughtful essay about the anxiety and trepidation I felt as it soon approached. As luck would have it, a guy I went to school with was following my blog. He had just started a new website development company and asked me to write for him because he liked my writing style. In the beginning, the pay was lousy and the gigs were infrequent but I didn’t care. I was just excited about finally putting those writing skills I learned in college to good use! Over time, the pay and the gigs have gotten a lot better thanks to networking, marketing, hustle and some great word-of-mouth endorsements. And that first paying gig? That guy is my oldest and most loyal client.
David C Justin specializes in site content, blogs, case studies, articles/advertorials and email campaigns. He’s completed projects for businesses of all size and industries, including everything from international corporations to local companies with a payroll headcount of less than two. His client list (past and present) includes Samsung Networks, Method 828 Marketing, SUCCESS Partners, Gorilla Corporation, Trend Micro and Vinli Corporation.
His clients frequently compliment his ability to mimic their tone in writing or help them create an online voice that fits them perfectly. He also has the exceptional ability to take massive amounts of information, extracting the most important data points and organizing them into engaging content that is easy to follow and understand.
In addition to his specialties, David also writes and edits user guides, white papers, training guides, video scripts, product descriptions, press releases and anything else his clients ask of him. Plus, he’s written a novel, several children’s stories and a handful of short stories. In short, if it has words, he can write it.
He is the CopyGeek after all.