My name is David C Justin.
And I’m a copywriter.
If you don’t know what that is, don’t worry. Based on the number of folks who stare at me blankly when I tell them I’m a copywriter, I can assure you that you’re not alone.
To put it simply, a copywriter is someone who writes something that encourages you to take specific actions. It’s just part of marketing and advertising.
While that makes it sound easy enough, copywriting isn’t as simple as that. You don’t just throw some words on a website and hit publish. It’s not marketing Mad Libs. There’s a process involved.
There’s a lot of research, interviews, phone calls, writing, coffee, editing, cursing, deleting, emails, dog walking, more coffee and more writing. And all of that just leads to the first draft.
In the end, you end up with messaging that converts leads into prospects, prospects into customers and customers into fans.
Want to know what to expect when you work with me?
Just click that gray button right there.
What Exactly is a CopyGeek?
When I was very young, my parents took me to see Star Wars for the very first time. And I don’t mean the prequels. I mean the original Star Wars before it was an episode.
That was when I started down my own path to geekdom.
While the term used to be thrown about as an insult similar to nerd, geek is now chic. Merriam-Webster defines a geek as “an enthusiast or expert, especially in a technological field or activity.”
Because I tend to do deep dives into things that I’m interested in, people have called me a geek my entire life. It’s just part of who I am. It’s that same curious spirit and desire to know as much as possible that makes me a copywriting geek… or CopyGeek.
Plus, it helps me connect and identify with so many clients because the truth is there are geeks everywhere – sci-fi geeks, music geeks, sports geeks, food geeks, book geeks, car geeks.
You might even be one yourself.
And for the record, the difference between geeks and nerds? Geeks get things done.
What kind of marketing help do you need?
Click that button right there to learn more about to use your digital marketing assets to connect with your customers.
So What's with all the Star Wars Toys?
Well, because I like Star Wars, duh.
Also, several years ago I started recollecting the original Star Wars toy line that ran from 1978-1984. Those little 3.75-inch action figures are so iconic and played such a strong and important role in my childhood. Plus, I wanted something fun and nostalgic to collect.
Following a couple of Facebook pages dedicated to Star Wars toys, I soon discovered the art of toy photography. From Stephen Hayford to Jason B Michael – these guys tell stories through beautiful, creative imagery using toys.
So why couldn’t I do the same thing?
Using figures from the modern 6-inch Black Series collection, I use toy photography to build my brand as the Star Wars-obsessed CopyGeek.
Plus, it’s really easy to reinforce key messages and strategies with cartoons that are funny and engaging.
Want to see how I use toy photography to talk about digital marketing?
Click the orange button right there to check out my Instagram posts.
Rule Your Own Little Corner of the Galaxy
Geek out with me and get the kind of persuasive copy that could convince George Lucas to acknowledge the fact that Han shot first.