My name is David C Justin and I’m the CopyGeek – part Copywriter, part Star Wars Geek.
How I Got Started as a Copywriter…
I graduated with a degree in public relations and journalism before starting what should have been a temporary position with SBC Communications and ended as a career with AT&T. It was definitely a family affair. Mom, Dad, sisters, sister-in-law, aunt, several cousins and even a handful of fraternity brothers all worked for the company I refer to as the Galactic Empire. But while the Empire offered a very generous salary and wonderful benefits, it rarely gave me any sense of fulfillment.
At some point, I started writing a personal blog about love, life and the trials and tribulations of being a divorced father of twin daughters. One topic I wrote about was my high school reunion. I published a thoughtful essay about the anxiety and trepidation I felt as it soon approached.
As it happened, one of my school peers was following my blog. He loved my style and asked me to write for his new website development company. The pay was lousy and the gigs were infrequent but I didn’t care. I was just excited about putting that college degree to good use!
From there, I slowly expanded my client list, working as a part-time freelance copywriter with some awesome companies that challenged me to develop my copywriting skills and to grow as an individual. And after 18 years, I left AT&T to pursue a career as a copywriter.
How I Got Started as a Star Wars Geek…
It all began in 1977. My parents took me to see Star Wars for the first time. I don’t remember a lot about this early time in my life, but I do remember getting all the toys and re-enacting my favorite scenes from the movie. I was obsessed with Luke Skywalker, R2-D2 and Darth Vader. Posters. Lunch boxes. Halloween costumes. Membership in the official Star Wars Fan Club. I couldn’t get enough.
While I kept my geeky obsession private when I was younger, I fully embraced it as an adult. And then a funny thing happened. I started connecting with people that shared my appreciation for lightsabers, x-wings and the Force. That made me realize something important. There are geeks everywhere. Sci-Fi geeks. Music geeks. Food geeks. Book geeks. Car geeks. They all have this passion for what they love and they fully embrace it. And that’s what makes them geeks.
As a copywriter, I’ve used that understanding to get under the surface and determine what really connects my clients and their target audiences. It’s the commonalities – the same interests, needs and desires – that surround us and bind us, creating the bond between your business and your customers.
And my fanboy fixation has transcended from Yoda and the Rebellion to creating the kind of copy that defines your brand, amplifies your voice and sets you apart in a world filled with carbon-copy clones.
The Geeky Facts About Me…
- My wife, Amy, and I each brought two daughters into our blended family, so it’s five against one. The odds are worse if you count the dog and the gerbil.
- Despite my geeky persona, I love the outdoors – especially fishing, canoeing and camping.
- I strongly believe in the power of positive thought and I always look for the silver lining.
- Almost every one of the T-shirts in my closet has something to do with Star Wars. The odds I’m wearing one right this second are pretty good. I know you’re shocked.
- I was a band geek and played trombone through college. I’m also a life member of Kappa Kappa Psi, National Honorary Band Fraternity. AEA!
- I collect the original vintage line of Star Wars action figures (1977-1985) and the Black Series line (2014-present). I use them – especially the Black Series figure – to build my brand while celebrating interesting days of the year and recreating famous ad campaigns.
I specialize in website copy and blogs and I’ve completed projects for businesses of all sizes and industries, including Fortune 500 international corporations and one-person enterprises right down the street. My client list (past and present) includes Samsung Wireless Networks, Forward Vision Marketing, Leadit Marketing, SUCCESS Partners, VisitDallas.com, BALANCED Media | Technology and Newman Connection.
In addition to site copy and blogs, I also write case studies, email sequences, magazine articles, social media posts, user guides, white papers, video scripts, product descriptions, press releases and anything else my clients ask for. Plus, I’ve written a novel, several children’s stories and a handful of short stories. If it has words, I can write it.