My name is David C Justin and I’m a Copywriter and Star Wars Geek.
How I Got Started as a Copywriter…
I graduated with a degree in public relations and journalism before starting what should have been a temporary position with SBC Communications and later AT&T. It was definitely a family affair. At some point, every member of my immediate family, plus an aunt, several cousins and even a handful of fraternity brothers have worked for the company I referred to as the Galactic Empire. But while the Empire offered a very generous salary and wonderful benefits, it rarely gave me any sense of fulfillment.
At some point, I started writing a personal blog about love, life and the trials and tribulations of being a divorced father of twin daughters. One topic I wrote about was my high school reunion. I published a thoughtful essay about the anxiety and trepidation I felt as it soon approached.
As it happened, one of my school peers was following my blog. He loved my writing style and wanted me to write for his new website development company. The pay was lousy and the gigs were infrequent but I didn’t care. I was just excited about putting that college degree to good use!
From there, I slowly started expanding my client list, working as a part-time freelance copywriter with some awesome companies that challenged me to develop my copywriting skills and to grow as an individual. And after 18 years, I left AT&T to pursue a career as a copywriter and content creator.
The Story of a Geek…
It all began in 1977. My parents took me to see Star Wars for the first time. I don’t remember a lot about this early time in my life, but I do remember getting all the toys and re-enacting my favorite scenes from the movie. I was obsessed with Luke Skywalker, Han Solo and Princess Leia. Posters. Lunch boxes. Halloween costumes. Membership in the official Star Wars Fan Club. I couldn’t get enough.
But being a geek wasn’t always easy when I was a kid. I was a little overweight and socially awkward making me a target for all sorts of jokes and harassment. The last thing I needed was one more thing for the other kids to make fun of. So I kept my nerdiness hidden, letting only the people I truly trusted in on my geeky obsessions. Eventually, I decided I didn’t care what other people thought. I fully embraced my geekhood. That’s when a funny thing happened. I started connecting with people that shared my appreciation for lightsabers, x-wings and the Force. And those kids in school, the ones I knew would mock me if they ever found out how big of a nerd I really was? Turns out a lot of them were closet geeks, too.
This experience made me realize something important. There are geeks everywhere. Sci-Fi geeks. Music geeks. Food geeks. Book geeks. Car geeks. They all have this passion for what they love and they fully embrace it. And that’s what makes them geeks.
As a writer, I’ve used that understanding to get under the surface and determine what really connects my clients and their target audiences. It’s the commonalities – the same interests, needs and desires – that surround us and bind us, creating the bond between your business and your customers.
And my fanboy fixation has transcended from Yoda and the Empire to creating the kind of copy and content that defines your brand, amplifies your voice and sets you apart in a world filled with carbon-copy clones.
The Geeky Facts About Me…
- My wife, Amy, and I each brought two daughters into our blended family, so it’s five against one. The odds are worse if you count the dog and the gerbils. At least I get to bond with the fish. I’m pretty sure it’s a dude.
- I strongly believe in the power of positive thought and I always look for the silver lining.
- Almost every one of the T-shirts in my closet has something to do with Star Wars. I know you’re shocked.
- I was a band geek and played trombone through college. I’m even a life member of Kappa Kappa Psi, National Honorary Band Fraternity. AEA!
- I collect the original vintage line of Star Wars action figures (1977-1985) and the Black Series 6” line (2014-present). I use them – especially the Black Series figure – to create content celebrating fun holidays and to create parodies/recreations of famous ads.
- My all-time favorite store is Order 66 Toys in Allen, Texas. It’s the world’s first Star Wars store and when I walk through those doors, it’s like walking back into my childhood.
David C Justin specializes in site content, blogs, magazine articles and email sequences. He’s completed projects for businesses of all size and industries, including everything from Fortune 500 international corporations to one-person enterprises right down the street. His client list includes SUCCESS Partners, Samsung WLAN Enterprise, Theatro Labs and Gorilla Corporation.
In addition to his specialties, David also writes and edits case studies, user guides, white papers, video scripts, product descriptions, press releases and anything else his clients ask of him. Plus, he’s written a novel, several children’s stories and a handful of short stories. If it has words, he can write it.
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