Last week, my home state of Texas was hit by a devastating winter storm that completely shut us down. Several… Read more Preparing for Crisis
Did you know that when Ben Franklin performed his famous kite experiment, it wasn’t as dramatic as most people believe?… Read more Why Testing in Necessary in Science and Marketing
Of course, it does. Why? Because online articles get 94% more views than those without. Because after three days, most… Read more Does Visual Imagery Have an Effect on Marketing?
I grew up with National Geographic Magazine. Every month a new issue would make its way to our home where… Read more Making the Story Relevant
Any time I start working with a new client, I always schedule an introduction interview so I can get a… Read more The Most Important Question to Ask Your Customer