Blogs are an important tool for your company’s website for several reasons.
When you have relevant content in your blog, it establishes you as an industry leader, dedicated to your craft. This allows you to show off your knowledge and expertise. It also creates a bond between you and your audience that converts prospects into customers.
For search engines, blogs mean more content to read and review for SEO. Remember, the more relevant content you have, the higher the search ranking you’ll get. Plus, websites updated on a semi-regular basis also get a bump in the rankings.
Below are a few of the blogs I’ve contributed to over the years and a sample from each.
Psychedelic Robot 2.0 Has Landed Back in Dallas – written for VisitDallas, an independent, non-profit organization dedicated to promoting Dallas as an entertainment destination.
What’s In It For Me? – The Benefits of Eating Healthy – ghostwritten for Physician’s Weight Control & Wellness, a medical office dedicated and specializing in weight loss and health.
The Future of Grocery Stores in the Age of Amazon – written for Samsung Networks to showcase the benefits of Wi-Fi for their B2B clients and partners.