Copywriting Solutions for Small & Medium Business
Copywriting Tips, Tricks & Advice from The CopyGeek
3 Unspoken Truths About Your Audience
How many times have you heard the phrase KNOW YOUR AUDIENCE? It’s one of the holiest of holy commandments in marketing. To write effective copy,
Why CTA is Critical in Website Copywriting
At its core, the goal of copywriting is to get your audience to do something you want them to do. The first steps to accomplish
Using Proof to Show vs Tell in Website Copywriting
If you’ve ever done any creative writing, you’ve heard the old adage, “Show, Don’t Tell.” This simply means don’t tell your audience what’s happening. Instead,
Persuasive Techniques for Website Copywriting
Do you remember that scene in Star Wars – Episode IV: A New Hope when Luke Skywalker and Obi-Wan Kenobi arrive in Tatooine with R2-D2
Make Your Website Copy More Customer-Driven
I don’t want to hurt your feelings, but there’s an ugly truth that you need to know right now. I know it might sound harsh
10 Tips for Conversational Copywriting
While the primary purpose of copywriting is to convince the audience to take some form of action, it’s not always clear to business owners how
7 Keys to Effective Website Copy
Did you know there are almost 2 billion websites currently online? While only about 400 million are actually active – including a staggering 380 new
Fundamentals of Website Copywriting
It should go without saying that every business, no matter how big or small, should have its own website. However, you’d be surprised how often
Case Study Parody: MAC vs PC
Despite the fact that there are over 2 billion computers in the world (including servers, desktops and laptops), the digital world is dominated by two
Case Study Parody: Songs about Volvos
First introduced in 1953, the Chevrolet Corvette is an American icon. Due to its distinctive body style and long-term success, the Corvette has become the
Case Study Parody: Smell Like a Man
Before 2010, Old Spice was known as the brand used by your father and grandfather. Originally manufactured by the Shulton Company in 1937, the company
Case Study Parody: Cider Jack
Even though Cider Jack Hard Cider was discontinued in 2009, their marketing campaign and advertising like the print ad below was fun and edgy. They
Case Study Parody: Hiut Denim Jeans
The Hiut Denim Company makes one thing and one thing only… Jeans. These aren’t the jeans you pick out of a cube wall in a
Case Study Parody: The Loudest Noise
When it comes to writing copy that connects with the audience, few have done it better than David Ogilvy. Known as the ‘Father of Advertising’,
Case Study Parody: Cards Against Humanity
Released in May 2011, Cards Against Humanity is a ‘fill-in-the-blank’ party game for adults with responses that can be viewed as offensive, risqué or politically
Case Study Parody: Rosie the Riveter
Originally commissioned by the Westinghouse Company in 1942, the iconic “We Can Do It!” poster was painted by artist J. Howard Miller. The poster, part
Rule Your Own Little Corner of the Galaxy
Get the kind of persuasive copywriting that could convince Chewbacca to shave.