Do you remember that scene in Star Wars – Episode IV: A New Hope when Luke Skywalker and Obi-Wan Kenobi… Read more Persuasive Techniques for Website Copywriting

I don’t want to hurt your feelings, but there’s an ugly truth that you need to know right now. I… Read more Make Your Website Copy More Customer-Driven

While the primary purpose of copywriting is to convince the audience to take some form of action, it’s not always… Read more 10 Tips for Conversational Copywriting

Did you know there are almost 2 billion websites currently online? While only about 400 million are actually active –… Read more 7 Keys to Effective Website Copy

It should go without saying that every business, no matter how big or small, should have its own website. However,… Read more Fundamentals of Website Copywriting