3 Unspoken Truths About Your Audience

How many times have you heard the phrase KNOW YOUR AUDIENCE? It’s one of the holiest of holy commandments in marketing. To write effective copy, you need to know your audience so you can speak their language and address their pains. For example, you wouldn’t speak at a Star Wars convention and close with liveContinue reading “3 Unspoken Truths About Your Audience”

Persuasive Techniques for Website Copywriting

Do you remember that scene in Star Wars – Episode IV: A New Hope when Luke Skywalker and Obi-Wan Kenobi arrive in Tatooine with R2-D2 and C-3PO? Imperial Stormtroopers immediately stop them and begin asking about the droids, but Kenobi subtly waves his hand and tells the troopers, “These aren’t the droids you’re looking for.”Continue reading “Persuasive Techniques for Website Copywriting”

Make Your Website Copy More Customer-Driven

I don’t want to hurt your feelings, but there’s an ugly truth that you need to know right now. I know it might sound harsh and there are certainly exceptions to this, but a fact is a fact. Your customers don’t care about you or your business. They only care about themselves. But before youContinue reading “Make Your Website Copy More Customer-Driven”

10 Tips for Conversational Copywriting

While the primary purpose of copywriting is to convince the audience to take some form of action, it’s not always clear to business owners how to actually accomplish this. Regardless of how effective your products and services are, oftentimes it’s about the connection you make with your audience. There’s a quote in the original StarContinue reading “10 Tips for Conversational Copywriting”

7 Keys to Effective Website Copy

Did you know there are almost 2 billion websites currently online? While only about 400 million are actually active – including a staggering 380 new sites every minute – that’s still a whole lot of competition fighting to attract the same audience as you. In order to make an impression in the minds of yourContinue reading “7 Keys to Effective Website Copy”