Imagine what the right words can do for your business…
If you’ve ever done any creative writing, you’ve heard the old adage, “Show, Don’t Tell.” This simply means don’t tell your audience what’s happening. Instead, allow them to experience it through action verbs and sensory details. Take this comparison of Tell versus Show… An example of Tell: Darth Vader was mad at Admiral Ozzel forContinue reading “Using Proof to Show vs Tell in Website Copywriting”
Do you remember that scene in Star Wars – Episode IV: A New Hope when Luke Skywalker and Obi-Wan Kenobi arrive in Tatooine with R2-D2 and C-3PO? Imperial Stormtroopers immediately stop them and begin asking about the droids, but Kenobi subtly waves his hand and tells the troopers, “These aren’t the droids you’re looking for.”Continue reading “Persuasive Techniques for Website Copywriting”
I don’t want to hurt your feelings, but there’s an ugly truth that you need to know right now. I know it might sound harsh and there are certainly exceptions to this, but a fact is a fact. Your customers don’t care about you or your business. They only care about themselves. But before youContinue reading “Make Your Website Copy More Customer-Driven”
While the primary purpose of copywriting is to convince the audience to take some form of action, it’s not always clear to business owners how to actually accomplish this. Regardless of how effective your products and services are, oftentimes it’s about the connection you make with your audience. There’s a quote in the original StarContinue reading “10 Tips for Conversational Copywriting”
Did you know there are almost 2 billion websites currently online? While only about 400 million are actually active – including a staggering 380 new sites every minute – that’s still a whole lot of competition fighting to attract the same audience as you. In order to make an impression in the minds of yourContinue reading “7 Keys to Effective Website Copy”