Imagine what the right words can do for your business…
The Hiut Denim Company makes one thing and one thing only… Jeans. These aren’t the jeans you pick out of a cube wall in a retail store in the mall. No, these jeans are made in the small town of Cardigan, United Kingdom, where the locals have been making jeans for more than three decades.Continue reading “Case Study Parody: Hiut Denim Jeans”
When it comes to writing copy that connects with the audience, few have done it better than David Ogilvy. Known as the ‘Father of Advertising’, Ogilvy built his business on two core principles: The customer is highly intelligent and should be treated as such. Success in advertising was dependent on consumer research. ‘The Loudest Noise’Continue reading “Case Study Parody: The Loudest Noise”
Released in May 2011, Cards Against Humanity is a ‘fill-in-the-blank’ party game for adults with responses that can be viewed as offensive, risqué or politically incorrect. The original game was financed through a Kickstarter campaign and was influenced by the popular Apples to Apples card game. One month after release, it became the number oneContinue reading “Case Study Parody: Cards Against Humanity”
Originally commissioned by the Westinghouse Company in 1942, the iconic “We Can Do It!” poster was painted by artist J. Howard Miller. The poster, part of a series created to boost the morale of the company’s female employees during World War II, was only displayed at company locations in the Midwest for two weeks beforeContinue reading “Case Study Parody: Rosie the Riveter”