While the primary purpose of copywriting is to convince the audience to take some form of action, it’s not always… Read more Copywriting 103: 10 Tips for Conversational Copywriting
Category: Copy
Copywriting 102: 7 Keys to Effective Website Copy
Did you know there are almost 2 billion websites currently online? While only about 400 million are actually active –… Read more Copywriting 102: 7 Keys to Effective Website Copy
Copywriting 101: Fundamentals of Website Copywriting
It should go without saying that every business, no matter how big or small, should have its own website. However,… Read more Copywriting 101: Fundamentals of Website Copywriting
Oh! The Words You Will Word!
Did you know Dr. Seuss’ publisher once bet him $50 that he couldn’t write a children’s story with 50 unique… Read more Oh! The Words You Will Word!
Why Testing in Necessary in Science and Marketing
Did you know that when Ben Franklin performed his famous kite experiment, it wasn’t as dramatic as most people believe?… Read more Why Testing in Necessary in Science and Marketing