Did you know Dr. Seuss’ publisher once bet him $50 that he couldn’t write a children’s story with 50 unique… Read more Oh! The Words You Will Word!
Category: Copy
Why Testing in Necessary in Science and Marketing
Did you know that when Ben Franklin performed his famous kite experiment, it wasn’t as dramatic as most people believe?… Read more Why Testing in Necessary in Science and Marketing
The Most Important Question to Ask Your Customer
Any time I start working with a new client, I always schedule an introduction interview so I can get a… Read more The Most Important Question to Ask Your Customer
Read Any Good Wikipedia Articles Lately?
I don’t think a day goes by without me looking something up on Wikipedia. It’s a wonderful resource to learn… Read more Read Any Good Wikipedia Articles Lately?
Do You Bobble Your Head or Stand Up for Your Work?
What do you do if your copy is good, but the client doesn’t like it? For me, I understand that… Read more Do You Bobble Your Head or Stand Up for Your Work?