Before 2010, Old Spice was known as the brand used by your father and grandfather. Originally manufactured by the Shulton Company in 1937, the company first launched Early American Old Spice for women, followed quickly by Old Spice for men. Purchased in 1990 by Proctor & Gamble, Old Spice took on the task of appealingContinue reading “Case Study Parody: Smell Like a Man”
Case Study Parody: Smell Like a Man
