Imagine what the right words can do for your business…

David C Justin, CopyGeek Communications, Dallas Copywriting Services

Case Study Parody: Smell Like a Man

Before 2010, Old Spice was known as the brand used by your father and grandfather. Originally manufactured by the Shulton Company in 1937, the company first launched Early American Old Spice for women, followed quickly by Old Spice for men. Purchased in 1990 by Proctor & Gamble, Old Spice took on the task of appealingContinue reading “Case Study Parody: Smell Like a Man”

Case Study Parody: Cider Jack

Even though Cider Jack Hard Cider was discontinued in 2009, their marketing campaign and advertising like the print ad below was fun and edgy. They weren’t afraid of taking chances. And since cider is stereotypically considered a lighter or less hardy adult beverage, implying that it’s good enough for you felony-challenged mom gives it anContinue reading “Case Study Parody: Cider Jack”

Case Study Parody: Hiut Denim Jeans

The Hiut Denim Company makes one thing and one thing only… Jeans. These aren’t the jeans you pick out of a cube wall in a retail store in the mall. No, these jeans are made in the small town of Cardigan, United Kingdom, where the locals have been making jeans for more than three decades.Continue reading “Case Study Parody: Hiut Denim Jeans”

Case Study Parody: The Loudest Noise

When it comes to writing copy that connects with the audience, few have done it better than David Ogilvy. Known as the ‘Father of Advertising’, Ogilvy built his business on two core principles: The customer is highly intelligent and should be treated as such. Success in advertising was dependent on consumer research. ‘The Loudest Noise’Continue reading “Case Study Parody: The Loudest Noise”

Case Study Parody: Cards Against Humanity

Released in May 2011, Cards Against Humanity is a ‘fill-in-the-blank’ party game for adults with responses that can be viewed as offensive, risqué or politically incorrect. The original game was financed through a Kickstarter campaign and was influenced by the popular Apples to Apples card game. One month after release, it became the number oneContinue reading “Case Study Parody: Cards Against Humanity”