If you’ve ever done any creative writing, you’ve heard the old adage, “Show, Don’t Tell.” This simply means don’t tell… Read more Using Proof to Show vs Tell in Website Copywriting
Category: Marketing
Persuasive Techniques for Website Copywriting
Do you remember that scene in Star Wars – Episode IV: A New Hope when Luke Skywalker and Obi-Wan Kenobi… Read more Persuasive Techniques for Website Copywriting
Make Your Website Copy More Customer-Driven
I don’t want to hurt your feelings, but there’s an ugly truth that you need to know right now. I… Read more Make Your Website Copy More Customer-Driven
10 Tips for Conversational Copywriting
While the primary purpose of copywriting is to convince the audience to take some form of action, it’s not always… Read more 10 Tips for Conversational Copywriting
7 Keys to Effective Website Copy
Did you know there are almost 2 billion websites currently online? While only about 400 million are actually active –… Read more 7 Keys to Effective Website Copy