How This Works

This is what you can expect when you work with me.

Introductions

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Content Creator, Star Wars Geek“So who talks first? You talk first? I talk first?” – Poe Dameron, The Force Awakens

We’ll start off slow with a quick call to introduce ourselves and describe what we both do. I’ll ask you some questions, you’ll ask me some questions and we’ll make sure we’re a good fit for each other. This business is all about connections after all. From there, we’ll set up a meeting, whether its face-to-face, video conference or phone call. We’ll discuss your project and the problem you’re trying to solve in more detail, establishing the scope of work and expectations from both sides.

Planning

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Content Creator, Star Wars Geek“Never tell me the odds.” – Han Solo, The Empire Strikes Back

After going over the notes from our meetings, I’ll determine the best way to solve your problem. I’ll send you a firm quote and scope of work. Once you agree, I’ll send you a contract and an invoice for 50% down deposit. I’ll also schedule a start date and time line for your project.

Discovery

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Content Creator, Star Wars Geek“In my experience, there’s no such thing as luck.” – Obi-Wan Kenobi, A New Hope

This is where I really get to know your business and your industry. It’ll require a lot of cooperation from you as I’ll be asking for some, if not all, of the following:

  • Relevant collateral, materials and documentation
  • Interviews with key personnel
  • Questionnaires to be filled out by key personnel

All of this is so I have a thorough understanding of your business, product/services, backstory and target audience, which will help me create your copy or content with the voice and tone you want.

Creation

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Content Creator, Star Wars Geek“Do. Or do not. There is no try.” – Yoda, The Empire Strikes Back

Using the data, I’ll write up an outline that breaks down what your target audience needs and how you can help them before writing the copy or content we agreed to.

Revision

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Content Creator, Star Wars Geek“Into the garbage chute, flyboy.” – Princess Leia, A New Hope

Once I send you the first draft, you review them and you tell me what’s gold and what’s trash. Don’t worry. You won’t hurt my feelings. We can discuss this in person, via video conference or on a phone call. Once I know what you want me to change, I’ll get it rewritten. I’ve rarely been asked for more than one revision, but I’ll make sure to deliver what we’ve agreed on.

Final Draft

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Content Creator, Star Wars Geek“I love that wookiee.” – Maz Kanata, The Force Awakens

We’re finally at the finish line. I’ll send you the final draft. You’ll send me payment for the remaining 50% of the invoice. And your new content will be free to roam the internet, telling your story, connecting with your audience, converting prospects into customers and driving your sales.

The After Party

David C Justin, The CopyGeek, Dallas Freelance Copywriter, Content Creator, Star Wars Geek“ARRRRRGGGHHHHHH!” – Chewbacca, A New Hope

Once your project is complete, it’s time to party like an Ewok on the Forest Moon of Endor. I’ll send you a short survey and ask you to write a testimonial for my business. We can also talk about any other projects I might be able to help you with.