Customer-Driven Copywriting Services for Small and Mid-Sized Business
Your digital assets – website, blogs, email sequences – are the most powerful marketing tools you have for lead generation.
Think of them as your lightsaber and your messaging is the Force. While owning a real lightsaber would be cool, without the Force to help you control it, you’d probably cut your own hand off. Your website, blogs and email sequences are the same – without the right messaging, they probably do more damage than good.
By focusing on the pains and challenges your customers are experiencing, you show them you understand what they’re going through and how you can help solve their problems.
While an awesome-looking website is essential for first impressions, the content (also called copywriting) is the magic that convinces them to buy your products or services. In fact, 70% of consumers will only visit a local store after finding what they’re looking for on a business’ website.
Tell me about your business and what you want to accomplish. Through interviews and research, I’ll create website content that addresses your customers’ challenges, offers solutions, answers their objections and tells your story.
Blog Content Writing
Providing relevant and helpful content on your blog does a lot to build your authority online. It allows you to show off your knowledge and expertise while offering advice and tips to your audience. That’s important since 54% of decision-makers say they spend at least an hour a week reading blogs on thought-leadership.
Build trust and establish yourself as an industry leader while giving Google more content to index for SEO. With an effective blog strategy, you can share timely and valuable information with your customers and give them more incentive to do business with you.
Emails are one of the most effective communication tools ever created. Unfortunately, if you send too many or the content isn’t engaging, they’re also one of the most annoying.
The key to making your emails stand out is providing consistent and valuable content every time because 45% of small businesses who use email marketing report open rates of 26% or higher when using compelling copy.
Generate more leads, increase your conversion rates and improve sales by crafting effective email sequences that speak directly to each recipient like they’re personal notes from you to them.
There’s more to digital marketing than websites, blogs and emails, and I happen to have a few Jedi tricks up my sleeve…
- Website Audit – Get a deep dive into your current website to check for customer focus, spelling, grammar, voice and branding.
- Video Scripts – Use your screen time more effectively with scripts that capture your voice and engages your audience.
- Case Studies – Show your customers how your offer makes a difference by giving them real-world examples with testimonials.
- Print Media – Whether it’s a brochure, magazine ad or billboard on the highway, finding the right words for your space means better leads and ROI.
Rule Your Own Little Corner of the Galaxy
Get the kind of persuasive copywriting that could convince Han Solo to trade the Millennium Falcon for a moisture farm on Tatooine.