How many times have you heard the phrase KNOW YOUR AUDIENCE? It’s one of the holiest of holy commandments in marketing. To write effective copy,
But what if it is? What if it’s as difficult as finding two lost droids on a barren, desert planet?
From small and mid-sized businesses looking to grow to Fortune 500 corporations promoting a new product or service, the challenge is still the same. You need to convince your customers to say YES.
By focusing on the challenges faced by your audience, you can create a digital marketing strategy that uses authentic messaging to speak directly to them. Then through your digital marketing assets, you can explain how you have the solution to make their lives easier. This starts them on the path that takes them from lead to prospect, prospect to customer and customer to fan club president.
It’s like a Jedi mind trick, but real.
To connect with your audience, you need a messaging strategy that clearly explains what you do, what you have to offer and how you make life better for your customers.
Regardless of industry or market, or if you’re B2B or B2C, it all comes down to answering one simple question…
“How does it help?”
By understanding this, you unlock the true benefits of your solution, giving you the information you need to create messaging that explains how you improve your customer’s life and what they need to do to make it happen.
My name is David C Justin – The CopyGeek. I’m a digital marketing consultant, copywriter, content creator, Jedi wordsmith and the guy you want on your team for Trivia Night.
With a primary focus on SaaS and technology, I take complex solutions and filter them down to their most fundamental concept to understand their actual or hidden benefits.
And if tech isn’t your thing, don’t sweat it. I work with a variety of clients across different industries and markets.
When it comes to digital marketing, you have a variety of options to choose from.
Leverage the right digital assets to connect with your customers and accomplish the goals you need to achieve.
Engage your audience, generate more leads and increase your conversions with authentic, customer-driven messaging.
Build your authority and show off your expertise while giving search engines more opportunities to index your content.
Promote your brand and keep your most loyal customers up to date with important announcements and promotions.
Attract new prospects and build your audience by showing off your personality and expertise.
Show how your product or service benefits your customer with analytical and social proof.
But wait, there’s more! Website audits, banner copy, company taglines.
No matter what digital marketing asset you use to promote your message, make sure you have the right words to make it effective.
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Get the kind of marketing strategies that could convince Luke Skywalker to join the Dark Side.