To quote the Jedi Master Yoda, “I am wondering, why are you here?”
Is it your website content? It’s good, but it’s just not winning over your customers as well as you’d like it to.
Could it be your blog? You really want to start one but you don’t really write and you don’t know what you’d write about.
The reason you might be struggling is because you’re not selling the right thing.
At its core, copywriting is nothing but a sales pitch – at attempt to persuade your customer to buy something. But I don’t sell products and services. What I sell is something far more important.
Copywriting is about connecting with your audience and offering them a solution to a problem, whether that’s an opportunity for something new, an advantage over the competition or a better version of themselves. It’s the story behind your business and how it can change the lives of your customers.
In other words, what I sell is hope.
It’s the hope that your accounting software will solve your customer’s invoicing issues. It’s the hope that your new line of business casual bow ties will bring joy and happiness to souls of necktie connoisseurs everywhere. It’s the hope that you’ll be able to help your customer with their lifelong struggle with obesity. Because at the end of the day, you don’t sell products or services either. You sell hope.
So, again, tell me… why are you here?
Being a Geek
In addition to being a copywriter and content creator, I’m also a huge Star Wars Geek. Actually, I’m a geek in a lot of different ways. And what is it that defines a geek? It’s their love and immersion into a specific topic that drives them to want to know and understand everything about it.
That’s probably the same way you feel about your business, huh? You want to know every update, every trend and every innovation in your industry – anything to improve your product so you can give your customers the best experience possible. Guess that makes you a geek, too.
Welcome to the club. Membership is free. Lightsabers are optional.
So tell me your story and let’s solve your problem together. Let me create engaging content that connects you with your audience, defines your brand, enhances your online business and generates new leads.
And above all, let’s create a new hope.